Programmatic Advertising

DIsplay & Video - online ad networks

Programmatic is not a product, it’s a strategy. In its most simple form, programmatic advertising is high-frequency trading of online ad inventory. The first step is identifying your marketing objective and the second is identifying the right audience for your message. Are you after people with a specific income or an interest? What makes your prospective customers similar to one another? What makes them different? With a clear objective and audience in mind, we can develop a campaign to reach only that most appropriate audience and at the most efficient price. Thorough reporting metrics will help us gauge performance and optimize as needed on the fly!